24 Assets

In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media.

Sadly, most companies don’t perform this way. Most entrepreneurs aren’t building anything of value. They work hard, make sacrices, struggle, dream, plan and strive, but in the end, it doesn’t pay off.

This book sets out a method for building a business that becomes a valuable asset. It focuses you on transforming your organisation into something scalable, digital, fun and capable of making an impact.