All Marketers are Liars The Power of Telling Authentic Stories in a Low-Trust World

GOT MARKETING?
STEP 1: - THEIR WORLDVIEW AND FRAMES GOT THERE BEFORE
YOU DID
STEP 2: - PEOPLE NOTICE ONLY THE NEW AND THEN MAKE A GUESS
STEP 3: - FIRST IMPRESSIONS START THE STORY
STEP 4: - GREAT MARKETERS TELL STORIES WE BELIEVE
EXAMPLES: STORIES FRAMED AROUND WORLDVIEWS
IMPORTANT ASIDE: FIBS AND FRAUDS
STEP 5: - MARKETERS WITH AUTHENTICITY THRIVE
COMPETING IN THE LYING WORLD
REMARKABLE? THE COW HAS NOT LEFT THE BUILDING
BONUS PART 1: - MASTER STORYTELLERS AND THOSE WHO ARE
STILL TRYING
BONUS PART 2: - ADVANCED RIFFS
GOOD STUFF TO READ
SO, WHAT TO DO NOW?