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Building AI Driven Marketing Capabilities

Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI (Neha Zaidi, Mohit Maurya, Simon Grima)

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Chapter 1: Using Social Media for Improving Customer Engagement 1

Chapter 2: Applying AI for Product Life Cycle Management 17

Chapter 3: Empowering Customer Experience with AI Tools and Technologies 33

Chapter 4: Interactive Fashion Textiles: Marketing New Technologies to Target Tech-Savvy Millennials 47

Chapter 5: AI-Based Decisive Model for Customer Segmentation in the Fashion Industry 65

Chapter 6: Analyzing Customer Satisfaction of Hotel Booking Applications: A Sentimental Analysis Approach 99

Chapter 7: Internet Trends and Customer Sentiment Analysis on Different Online Platforms 113

Chapter 8: Role of Artificial Intelligence for Value Chain Creation in Healthcare Marketing 133

Chapter 9: Potential Roles of Cyber-Ethical Awareness, Artificial Intelligence, and Chatbot Technologies Among Students 149

Chapter 10: Content Generated by Netflix: Scoping Review and Analysis 159

Chapter 11: Unveiling AI’s Ethical Impact in Marketing Through Social Media’s Darker Influence 173

Chapter 12: Strategic Insights Through Customer Value Modeling: Unveiling the Key Drivers of Customer Success 195

Chapter 13: Exploration of Artificial Intelligence (AI) in Banking Sector: A Bibliometric Analysis 205

Chapter 14: Developing a Marketing Strategy While Maintaining Focus on Customer Value 235