Building a Strong Foundation for Your Plan
Starting Your Planning Engine
Generating a Successful Business Idea
Defining Your Business Purpose
Developing Your Plan’s Components
Understanding Your Business Environment
Charting Your Strategic Direction
Describing Your Business and Its Capabilities
Crafting Your Marketing Plan
Tallying Up Your Financial Situation
Tailoring a Business Plan to Fit Your Needs
Planning for a One-Person Business
Planning for a Small Business
Planning for an Established Business
Planning for a Nonprofi t Organization
Planning in an Online World
Making the Most of Your Plan
Putting Your Plan Together
Putting Your Plan to Work
Ten Signs That Your Plan May Need an Overhaul
Ten Ways to Fund Your Business Plan
Ten Ways to Evaluate a New Business Idea
en Questions to Ask Before You Finish Your Business Plan