Content is King

CHAPTER 1

Website Writing 101

How Do You Know You Need a Website?

Top Reasons to Create a Website

Why Is Website Optimization So Important?

The Power of Conversation in Website Content

Infusing the Art of Storytelling into Your Website Copy

Chapter 1 Action Steps & Takeaways

CHAPTER 2

Website Basics and How to Write Them

How Does Design Impact My Site Pages?

What Is the Ideal Website Structure?

Design or Write First?

Website Content Types: A Basic Overview

Creating Your Website Roadmap

Chapter 2 Action Steps & Takeaways

CHAPTER 3

Defining Your Unique Value Proposition

What’s in a UVP?

What’s Your UVP: Whom Do You Serve?

How to Define and Use Audience Personas

How to Learn More about Your Target Audience Through Social Media

Chapter 3 Action Steps & Takeaways

CHAPTER 4

Writing Copy: Best Practices and Brand Guidelines

General Copywriting Principles for Your Entire Website

Creating Brand Editorial Guidelines

Editorial Guidelines Example

Chapter 4 Action Steps & Takeaways

CHAPTER 5

Understanding Your Buyer’s Journey

Mapping a Buyer’s Journey

Create a Visual Map of Your Buyer’s Journey

How to Understand Customer Movement Through Funnels

Chapter 5 Action Steps & Takeaways

CHAPTER 6

Outlining and Drafting Your Website Copy

Creating Your Website Content Writing Process

Template for Building Website Page Content

How to Outline a Website Content Page

Chapter 6 Action Steps & Takeaways

PART II

Content Marketing Strategy

CHAPTER 7

SEO: Optimizing Website Content

The Value of SEO Traffic

What Influences SEO?

SEO and Keyword Basics

How Much Should SEO Influence Your Content?

Tools for Keywords and SEO