Honor Code
What Other Readers Say
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About The Author – Dan “The Man” Lok
Introduction
Forbidden Psychological Tactic #1 - “POPULAR” APPEAL
Forbidden Psychological Tactic #2 - EXCLUSIVITY
Forbidden Psychological Tactic #3 - SUPERIORITY
Forbidden Psychological Tactic #4 - STORYTELLING
AND TRUTHTELLING
Forbidden Psychological Tactic #5 - CONSUMERS WILL
TUNE IN TO YOUR FREQUENCY
Forbidden Psychological Tactic #6 - THE AGE OF
REASONS
Forbidden Psychological Tactic #7 - BE A SURVEYOR
Forbidden Psychological Tactic #8 - LET’S GET DOWN
TO SPECIFICS
Forbidden Psychological Tactic #9 - GIVE ‘EM A PAT ON
THE BACK
Forbidden Psychological Tactic #10 - TEACH A MAN TO
FISH…
Forbidden Psychological Tactic #11 - HONEST ABE
Forbidden Psychological Tactic #12 - SHOW AND TELL
Forbidden Psychological Tactic #13 - LET’S GET VISUAL
Forbidden Psychological Tactic #14 - BE “THE FUN
PLACE TO SHOP”
Forbidden Psychological Tactic #15 - EVERY PROSPECT
IS FROM MISSOURI
Forbidden Psychological Tactic #16 - FAQ -
FREQUENTLY ALLEVIATES
Forbidden Psychological Tactic #17 - MIRROR, MIRROR
ON THE WALL
Forbidden Psychological Tactic #18 - CURIOUS GEORGE
AND GEORGINA
Forbidden Psychological Tactic #19 - THE CULT OF
CELEBRITY
Forbidden Psychological Tactic #20 - BE AFRAID…BE
VERY AFRAID
Forbidden Psychological Tactic #21 - THROW DOWN
THE GLOVE
Forbidden Psychological Tactic #22 - “ROUND UP” A
HERD MENTALITY
Forbidden Psychological Tactic #23 - COMPARE AND
CONTRAST…VIVIDLY
Forbidden Psychological Tactic #24 - THE
“GIMME/GIMME MORE” FACTOR
Forbidden Psychological Tactic #25 - SOMETHING FOR
SOMETHING
Forbidden Psychological Tactic #26 - COMMITMENT
CEREMONY
Forbidden Psychological Tactic #27 - THE ZEN OF
SAMENESS
Forbidden Psychological Tactic #28 - SHOW ‘EM HOW
BROAD YOUR SHOULDERS ARE
Forbidden Psychological Tactic #29 - WITH LOVE FROM
TO
Forbidden Psychological Tactic #30 - GET INVOLVED
WITH QUESTIONS AND BUTTONS
Forbidden Psychological Tactic #31 - WHERE’S THE
LOGIC IN THAT?
Forbidden Psychological Tactic #32 - THE EASY WAY
OUT…AND INTO A SALE
Forbidden Psychological Tactic #33 - WHAT MAKES YOU
SO SPECIAL?
Forbidden Psychological Tactic #34 - WHAT’S WRONG
WITH YOU???
Forbidden Psychological Tactic #35 - GET CONSUMERS
INTO THE PICTURE
Forbidden Psychological Tactic #36 - DARE TO BE
DIFFERENT
Forbidden Psychological Tactic #37 - BE A
CHEERLEADER
Forbidden Psychological Tactic #38 - URGENCY TRUMPS
PROCRASTINATION