Instagram For Business for dummies 3rd

Part 1: Creating Your Profile and Building

Your Narrative. 5

CHAPTER 1: Installing Instagram . 7

CHAPTER 2: Setting Up Your Profile. 21

CHAPTER 3: Hitting Your Target Audience. 35

CHAPTER 4: Taking and Posting Great Photos. 47

Part 2: Interacting with Others. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69

CHAPTER 5: Finding People to Follow. 71

CHAPTER 6: Sharing and Commenting on Posts. 85

CHAPTER 7: Direct Messaging with Ease. 97

CHAPTER 8: Wielding the Power of the Hashtag. 115

Part 3: Fitting All the Marketing Pieces Together. 129

CHAPTER 9: Planning a Winning Ad. 131

CHAPTER 10: Creating an Effective Instagram Ad. 143

CHAPTER 11: Creating a Winning Contest. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .159

CHAPTER 12: Connecting Your Marketing Dots. 173

CHAPTER 13: Instagram Analytics . 185

Part 4: Using Instagram Stories as Another Avenue . 193

CHAPTER 14: Sharing with Instagram Stories . 195

CHAPTER 15: Making Your Story More Fun . 209

CHAPTER 16: Sharing Your Stories in New Ways. 223

CHAPTER 17: Using Highlights to Keep Stories Longer. 235

CHAPTER 18: Going Live on Instagram. 243

Part 5: Becoming a Pro at Reels, Broadcast

Channels, and Threads. 251

CHAPTER 19: Using Reels to Stand Out. 253

CHAPTER 20: Creating a Reels Presence. 257

CHAPTER 21: Starting Your Own Broadcast Channel. 275