International Business 13th edition
International Business 13th edition. Competing in the global marketplace. Bản đẹp dành cho sinh viên quốc tế.
- 255,000đ
- Mã sản phẩm: IN4674
- Tình trạng: 2
CONTENTS
Introduction and Overview
Globalization 2
National Differences
National Differences in Political, Economic, and Legal Systems 38
National Differences in Economic Development 62
Differences in Culture 92
Ethics, Corporate Social Responsibility, and Sustainability 132
The Global Trade and Investment Environment
International Trade Theory 164
Government Policy and International Trade 200
Foreign Direct Investment 230
Regional Economic Integration 260
The Global Monetary System
The Foreign Exchange Market 294
The International Monetary System 320
The Global Capital Market 348
The Strategy and Structure of International Business
The Strategy of International Business 370
The Organization of International Business 402
Entering Developed and Emerging Markets 440
International Business Functions
Exporting, Importing, and Countertrade 470
Global Production and Supply Chain Management 498
Global Marketing and Business Analytics 528
Global Human Resource Management 566
Accounting and Finance in International Business 596
Integrative Cases
Globalization of BMW, Rolls-Royce, and the MINI 625
The Decline of Zimbabwe 627
Economic Development in Bangladesh 629
The Swatch Group and Cultural Uniqueness 630
Woolworths’ Corporate Responsibility Strategy 632
The Trans Pacific Partnership (TPP) Is Dead: Long Live the CPTPP! 634
Boeing and Airbus Are in a Dogfight over Illegal Subsidies 636
FDI in the Indian Retail Sector 637
Free Trade in Africa 639
The Mexican Peso, the Japanese Yen, and Pokémon Go 641
Egypt and the IMF 642
Alibaba’s Record-Setting IPO 643
Sony Corporation: Still a Leader Globally? 644