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International Business 13th edition

International Business 13th edition. Competing in the global marketplace. Bản đẹp dành cho sinh viên quốc tế.

  • 255,000đ
  • Mã sản phẩm: IN4674
  • Tình trạng: 2


Introduction and Overview

Globalization 2

National Differences

National Differences in Political, Economic, and Legal Systems 38

National Differences in Economic Development 62

Differences in Culture 92

Ethics, Corporate Social Responsibility, and Sustainability 132

The Global Trade and Investment Environment

International Trade Theory 164

Government Policy and International Trade 200

Foreign Direct Investment 230

Regional Economic Integration 260

The Global Monetary System

The Foreign Exchange Market 294

The International Monetary System 320

The Global Capital Market 348

The Strategy and Structure of International Business

The Strategy of International Business 370

The Organization of International Business 402

Entering Developed and Emerging Markets 440

International Business Functions

Exporting, Importing, and Countertrade 470

Global Production and Supply Chain Management 498

Global Marketing and Business Analytics 528

Global Human Resource Management 566

Accounting and Finance in International Business 596

Integrative Cases

Globalization of BMW, Rolls-Royce, and the MINI 625

The Decline of Zimbabwe 627

Economic Development in Bangladesh 629

The Swatch Group and Cultural Uniqueness 630

Woolworths’ Corporate Responsibility Strategy 632

The Trans Pacific Partnership (TPP) Is Dead: Long Live the CPTPP! 634

Boeing and Airbus Are in a Dogfight over Illegal Subsidies 636

FDI in the Indian Retail Sector 637

Free Trade in Africa 639

The Mexican Peso, the Japanese Yen, and Pokémon Go 641

Egypt and the IMF 642

Alibaba’s Record-Setting IPO 643

Sony Corporation: Still a Leader Globally? 644

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