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Marketing 60

Marketing 6.0, The Future is immersive (Philip Kotler).

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Marketing's purpose always is to enhance people's lives and contribute to the common good.

—Philip Kotler

To my son, Michael, daughter, Stephanie, and grandson, Darren: I hope they will become the next‐generation creators of immersive experiences.

—Hermawan Kartajaya

Dedicated to my beloved family: Louise, Jovin, and Justin.

—Iwan Setiawan