Marketing with AI For Dummies

Technology can revolutionize our lives in unimaginable ways. Many people don’t remember life before e-mail, the World Wide Web, mobile phones, and video streaming. Work routines often rely heavily on laptops, wireless Internet, and search engines. The transformations driven by artificial intelligence (AI) fall into this same category of technological shifts but, arguably, will be more dramatic than any of the other shifts that came before. When ChatGPT 3.0 launched in November 2022, AI moved to the forefront of everyday technology use. ChatGPT quickly became one of the fastest-growing apps in history, marking a pivotal shift in the use of AI in everyday life. Every marketing sub-function — annual planning, strategy, research, campaign development, ad production, media planning, analytics, CRM — stands poised for a transformation with the advent of AI. Marketers will copilot every activity with AI, leading to more insightful, creative, personalized, and impactful marketing than ever before.