Million Dollar Micro Business

PART I: How it begins 1

1 Start small 3

2 Personal branding 5

3 Time management 9

4 Overcome your fear 13

Success story: James Wedmore — Business By Design 19

PART II: Create that first idea 33

5 Get clear on your idea 35

6 Set up your new business 57

7 Map out your signature course 71

8 Develop your course content 79

9 Design your point of difference 97

10 Design your brand and what you stand for 105

11 Nail your first offer and program 119

Success story: Kayse Morris — The CEO Teacher 135

PART III: Launch it out into the world 147

12 Build your digital learning website 149

13 Content marketing 165

14 Build your list 181

15 Sell your services from a virtual stage 189

Success story: Tracy Harris — Mums With Hustle 197

PART IV: Growth 205

16 The comparison trap 207

17 Embrace automation and software 211

18 Become a systems nerd 217

19 Your micro team 223

20 Outsourcing vs in-house team 229

21 Ditch the guilt 235

Success story: Clint Salter — Dance Studio Owners Association 239

PART V: Welcome to the new world 253

22 Manage your money: cash flow vs profit 255

23 Say no to protect your energy 265

24 Design life your way 271

25 Where to from here? 277

Success story: Denise Duffield-Thomas — Chillpreneur 285

Resources 295

Index 299