Real Estate Prospecting

PART I THE FUNDAMENTALS 1

1 Attract More Business 3

2 Environment and Finding Your Strength 7

3 Your Routine Matters 13

PART II SHOW ME THE MONEY 27

4 The Bowtie 29

5 The HOP Method 33

6 Online Lead Generation 41

7 Social Media 59

8 Your Database 75

9 Farming 83

10 Client Events 107

11 Open Houses 119

12 Door Knocking 129

13 Cold-Calling 141

14 Networking 165

PART III CONCLUSION 173

15 Your Priorities 175

16 The Process 181

17 Building Your Virtual Staff 189

18 Building a Real Estate Team 199

19 The Future of Real Estate 219