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Retail Business Kit for Dummies
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Testing the Retail Waters
Retailing: How It Really Works and How It Can Work for You
Defining Your Vision: It Starts with a Dream
Branding: Making Your Business Memorable
Get ting to Know Your Customers Before You Even Have Any
Settin’ Up Shop
Location, Location, Location: Finding the Right Place to Do Business
Designing Stores That Work
Choosing Your Merchandise: What to Buy and Where to Find It
Get ting the Goods: Controlling Your Buying
Detailing the Retailing
Creating the Business Plan and Structure
The F ine Print: Crossing the T’s and Dotting the I’s
Creating Your In ternal Systems: The Day-to-Day Stuff
Finding, Hiring, and Keeping a Great Staff
Money Matters: Accounting for Money Coming In and Going Out
Spreading the Word Without Going Broke!
Generating Word-of-Mouth Advertising
Advertising Vehicles: What to Include in Your Arsenal
Signage: The Underutilized Killer Resource
Setting Up Successful Sales and Promotions
Selling Made Simple
Selling the Soft, Suggestive Way
Visual Merchandising for the Artistically Deprived and Financially Handicapped
Selling Online: It’s an E-World
Ten Keys to Retailing Success
Ten Secrets of Extraordinary Customer Service
Ten Proven Management Practices
