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Từ khóa: Retail, Business Kit, dummies


Retail Business Kit for Dummies

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  • Mã sản phẩm: D
  • Tình trạng: 1

Testing the Retail Waters

Retailing: How It Really Works and How It Can Work for You

Defining Your Vision: It Starts with a Dream

Branding: Making Your Business Memorable

Get ting to Know Your Customers Before You Even Have Any


Settin’ Up Shop

Location, Location, Location: Finding the Right Place to Do Business

Designing Stores That Work

Choosing Your Merchandise: What to Buy and Where to Find It

Get ting the Goods: Controlling Your Buying


Detailing the Retailing

Creating the Business Plan and Structure

The F ine Print: Crossing the T’s and Dotting the I’s

Creating Your In ternal Systems: The Day-to-Day Stuff

Finding, Hiring, and Keeping a Great Staff

Money Matters: Accounting for Money Coming In and Going Out


Spreading the Word Without Going Broke!

Generating Word-of-Mouth Advertising

Advertising Vehicles: What to Include in Your Arsenal

Signage: The Underutilized Killer Resource

Setting Up Successful Sales and Promotions


Selling Made Simple

Selling the Soft, Suggestive Way

Visual Merchandising for the Artistically Deprived and Financially Handicapped

Selling Online: It’s an E-World

Ten Keys to Retailing Success

Ten Secrets of Extraordinary Customer Service

Ten Proven Management Practices 

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