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The Expert Guide to Retail Pricing

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The Expert Guide to Retail Pricing An Analytics-Based Approach to Maximise Margins (Kiran Gange, John O’Connor)

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The Ultimate Guide to Storytelling in Business

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The Ultimate Guide to Storytelling in Business A Proven, Seven-Step Approach to Deliver Business-Critical Messages with... (Samir Parikh)

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Advances in Digital Marketing in the Era of Artificial Intelligence

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Advances in Digital Marketing in the Era of Artificial Intelligence Case Studies and Data Analysis for Business Problem... (Moez Litilfi)

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Consumer Behavior 14e

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Consumer Behavior 14e. Buying, Having and Being.  

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Marketing Plans 9th edition

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Marketing Plans ninth edition. Profitable strategies in the digital age.

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Brand Psychology

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Brand Psychology (Busche, Laura). The Art and Science of Building Strong Brands

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Storytelling With Purpose

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Storytelling With Purpose Digital Projects to Ignite Student Curiosity (Michael Hernandez)

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Digital Transformation for Fashion and Luxury Brands

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Digital Transformation for Fashion and Luxury Brands Theory and Practice (Wilson Ozuem, Silvia Ranfagni, Michelle Willis)

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