The purpose of this book is to introduce both the practice and profession of business analysis with the
practical applications, skill sets, and techniques needed to drive value in organizations both today and
tomorrow. Business analysis has grown from its beginnings solely focused on supporting information
technology (IT) development to enterprise levels of strategic importance. The goal of business analysis
centers on providing value; yet in today’s organizations the opportunities are almost limitless as to where
these key analysis skills can drive value from individuals and teams. So whether you are called a business
analyst (BA) in your official title or are looking for ways to be more successful in your projects, product
development, and strategic planning, this book shows you where those opportunities are and what
approaches you can take to ensure value delivery.