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Small Business Marketing Strategies All In One for Dummies 6 Books in One

Small Business Marketing Strategies All-In-One for Dummies, US Chamber of Commercial

Đặt in màu tại HoaXanh. Sách màu 6 sách trong 1, 603 trang.

  • 225,000đ
  • Mã sản phẩm: SM7216
  • Tình trạng: 2

Book 1: Setting Up Your Marketing Foundation. 5

CHAPTER 1: Framing the Marketing Process. 7

CHAPTER 2: Defining Your Customers. 17

CHAPTER 3: Sizing Up the Market. 49

CHAPTER 4: Setting Your Goals. 61

Book 2: Getting Started with Your Campaign . 73

CHAPTER 1: Tech Tools to Have. 75

CHAPTER 2: Making the Business Case for Social Media. 105

CHAPTER 3: Plotting a Social Media Marketing Strategy. 131

CHAPTER 4: Managing Your Cybersocial Campaign. 157

CHAPTER 5: Leveraging Search Engine Optimization (SEO) for Social Media . 179

Book 3: Content Is King: Content Marketing. 235

CHAPTER 1: Growing Your Brand with Content . 237

CHAPTER 2: Creating a Content Marketing Strategy . 259

CHAPTER 3: Long-Form Content Marketing: Blogging, Online

Articles, Ebooks, and More. 277

Book 4: Using Social Media. 301

CHAPTER 1: Marketing and Communicating with Twitter. 303

CHAPTER 2: Building a Following and Running a Facebook Marketing Campaign. 325

CHAPTER 3: It’s All in Your Image: Instagram and Pinterest. 349

CHAPTER 4: Marketing Yourself and Your Business with LinkedIn. 373

CHAPTER 5: Being Prepared for What’s Next. 389

Book 5: Incorporating Traditional Marketing . 415

CHAPTER 1: Creating Marketing Communications. 417

CHAPTER 2: Generating and Placing Print and Outdoor Ads. 435

CHAPTER 3: Broadcasting Your Message. 455

CHAPTER 4: Snail-Mailing and Emailing Your Customers Directly. 469

CHAPTER 5: Looking At Brochures, Promotions, Trade Shows, and More. 487

Book 6: Measuring Results. 505

CHAPTER 1: Delving into Data . 507

CHAPTER 2: Comparing Metrics from Different Marketing Techniques. 523

CHAPTER 3: Making Decisions by the Numbers. 545

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