Social Psychology for Dummies
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Getting Started with Social Psychology
Introducing the Science of Social Psychology
Looking Down the Social Psychologists’ Microscope
Rummaging through the social psychologists’ toolkit
Mastering the power of the experiment
Digging for the foundations of social psychology
Understanding What People Think and What Makes Them Act
Asking people what they think
Measuring what people really think
Predicting people’s behaviour
Who Am I, Who Are You and Why Did They Do That?
Constructing your sense of self
Explaining the actions of others
Judging and labelling others
Measuring the Power of Social Forces
Controlled by the situation
Being one of the crowd
Persuading and convincing
Living the Social Life
Liking, loving and respecting
Thinking and deciding
Living in different cultures
Looking Back Up the Microscope
Exploring the Territory of Social Psychology.
Looking at the Disciplines that Comprise Social Psychology
Surveying the surveys of personality psychology
Entering the laboratory of cognitive psychology
Playing with the gadgets of neuroscience
Engaging with sociology
Tracing the ideas of evolutionary biology
Social Psychology in Action
Asking the right questions
Finding answers with social psychology
Kitting Out: The Tools of Social Psychology.
Facing Social Psychology’s Greatest Enemy: Common Sense
Challenging the notion of common sense
Accepting that common sense can be nonsense
Confirming biases in social thinking
Entering the Fascinating World of the Social Psychology Experiment
Appreciating the awesome power of the scientific method
Designing an experiment
Operationalisation: Turning concepts into things you can count
Understanding Experiments and Statistics
Taking to heart experimental terminology
Recognising good and bad social experiments
Understanding Attitudes and Actions
Appraising Attitudes: The Troublesome Atoms of Social Psychology.
Adopting an Attitude to Attitudes
Discovering the three dimensions of attitudes
Understanding what attitudes do
Finding ways to measure attitudes
Having an Attitude Problem
Examining the relationship between attitudes and behaviour
Feeling the force . . . to be consistent
Looking good for the person with the clipboard: People want to be liked
Influencing with frames and anchors
Uncovering Implicit Attitudes and Associations.
Bringing Implicit Attitudes into the Light
Meeting the masters: Advertisers
Where did that come from? The origins of implicit attitudes
Recognising the powerful force of mere exposure
Do you feel lucky, punk? The reality of implicit egoism
Making connections: Implicit associations
Measuring Implicit Attitudes
Investigating automatic activation of behaviour
Trying out the Implicit Association Test (IAT)
Discovering how explicit and implicit attitudes interact
Investigating the Link between Behaviour and Attitudes .
Dealing with Conflicting Ideas: Cognitive Dissonance
Experiencing cognitive dissonance
Considering the consequences of insufficient justification
Explaining the power of fraternities
Justifying it all . . . for love!
Looking at some objections to the cognitive dissonance theory
Looking at Yourself: Self-Perception Theory
Explaining yourself to yourself
Seeing that rewards and punishments can backfire
Assessing self-perception theory
Thinking about Ourselves and Others
Asking the Perennial Question: Who Am I?.
Constructing Your Sense of Self
Discovering how you think about your identity
‘We’re through the looking-glass here, people’
Living through the eyes of others: Social comparison theory
Finding a Place in the World: Consequences of Identity
Identifying with others: basking in reflected glory
Don’t believe the stereotype hype
Trying hard is better than being a genius
How Fantastic Am I! Looking at Self-serving Bias.
Looking at Yourself: Positive Illusions
Believing that you’re better than average
udging yourself as better than you used to be
Estimating your strengths as rare but your failures as commonplace
Self-handicapping: Failure isn’t your fault
Thinking that You’re Right Most of the Time
Deeming your choices to be right
Being sure that your beliefs are correct
Regarding everyone else as wrong!
Questioning How Long Something Makes You Happy
Trusting that time really does heal
Shifting focus over time
Looking at the role of your psychological immune system
Attributing Causes to People’s Behaviour .
Introducing the Concept of Making Attributions
Understanding when you tend to make attributions
Deciding between a ‘bad’ person or a ‘bad’ situation
Falling Prey to the Fundamental Attribution Error
Seeing Jones and Smith’s surprising discovery
Revealing the FAE through experiments and experience
Identifying the signs of the FAE
Taking the simple route to explaining behaviour
Living with the consequences of the FAE
Digging Deeper into the FAE
Experiencing differences across the world
Appreciating the role of perspective
Noticing the actor-observer bias
Making Judgements about Other People: Bias and Prejudice.
Staring at Stereotypes and Peering at Prejudice
Recognising that stereotypes are just categories
Understanding that categorisation can become prejudice
Creating and Sustaining Stereotypes
Tracking stereotypes back to their source
Revealing biases in social judgements
Proving what you already know: Confirmation bias
Coming to wrong conclusions: Illusory correlations
Making your predictions come true: Self-fulfilling prophecies
Observing Stereotypes in Action.
Pressing the ‘activate stereotype’ button.
Taking charge of stereotypes: Automatic and controlled processes
Overcoming Bias and Prejudice
Comprehending Social Influence
Appreciating the Power of the Situation.
Seeing How Situation Influences Behaviour
Balancing the power of beliefs against situation
Interpreting the situation: Bystander intervention
Wearing a cloak of anonymity: Deindividuation.
Playing Cops and Robbers: the Stanford Prison Experiment
Background to the experiment
The experiment begins
All too much: The experiment ends prematurely
Analysing the fall out
Analysing What Makes Someone Evil
Carrying Out Orders: Obedience.
Obeying in the laboratory: Milgram’s experiments
Suggesting influences on increasing and decreasing obedience
Theorising reasons for levels of obedience
Researching Obedience Today
Studying obedience in ethical ways
‘All together now!’
Getting into Line: Conformity and Social Norms.
Addressing the Reasons for Social Norms
Doing impressions: The urge to mimic
Getting information from others
Acknowledging the need to fit in
Getting Along: Ways People Conform
Absorbing other people’s opinions
Aligning your perception with others
Choosing to conform over choosing to be right
Facing the Costs of Non-conformity: Ostracism
Admitting that no one likes a real-life rebel
Feeling left out: The pain of ostracism
Persuading People to Part with Their Pounds.
Walking the Routes to Persuasion
onsidering arguments rationally: Deep processing
Being swayed by appearances: Shallow processing
Appealing to emotions
Recognising the Six Principles of Persuasion
‘I scratch your back . . .’: The urge to reciprocate
‘You really know your stuff!’: Being consistent
Nine out of ten advertisers use social proof
‘What a coincidence, me too!’: The desire to be liked
‘Trust me and my white coat’: Responding to authority figures
‘Don’t delay, call today’: Implying scarcity
Combating Persuasion: Resistance Isn’t Always Useless
Assessing Relationships, Groups and Societies
Interpersonal Relations: Liking, Loving and Living with Other People.
Considering an Evolutionary Perspective on Attraction
Discovering Why You Like the People You Like
Defining a pretty face
Preferring averagely pretty faces
Choosing a mate
Liking people who are like you
Focusing on the People You Love
Developing types of attachment in childhood
Searching for the ‘gay gene’
Interacting elements: Exotic becomes erotic
Living with Others: Reciprocal Altruism
Co-operating with each other
Catching the cheaters
‘I Know my Place’: Power and Social Status
Examining the Benefits and Dangers of Social Groups .
Introducing the Desire to Separate People into Groups
Categorising people just for the sake of it
Favouring people in your group
Safety in numbers: Motivational approach
Seeing Groups in Action: Group Decision-making
Appreciating the wisdom of the crowds
Discovering how a group of clever people can make bad decisions
Accepting that even experts can be stupid in a group
Examining the Economic Approach to Group Behaviour
Competing for resources
Increasing contact to remove conflict
Forcing co-operation to heal divisions
Chapter 17: Bridging Cross-Cultural Differences.
Meeting the People Who Take Part in Experiments
Examining Western and Non-western Thinking
Possessing different views of the self
Displaying cultural differences in judgements
Considering perceptual differences
Testing the consequences of perceptual variations
Recognising What Cultures Have in Common
Ten Questions for Getting the Most from Psychology Articles.
How Does the Result Generalise to Life Outside the Laboratory?
Are the Authors Really Measuring What They Claim to be Measuring?
Are the Researchers from a Well-regarded University?
How Many People Are in the Experiment?
Are the Participants WEIRD?
Does the Experiment Involve Any Demand Characteristics?
Was the Experimenter Blind to the Conditions?
What Was the Control Condition?
Does Common Sense Support the Conclusion?
Does a Simpler Explanation Exist?
Ten Great Ways to Delve Deeper into Social Psychology.
Consulting Research Journals
Becoming a Google Scholar
Looking up Psychological Societies
Using the Social Psychology Network
Prejudice and Bias: Highlighting Two Useful Websites.
Communicating via Blogs
Following Twitter Feeds
Taking Online Classes
Listening to TED Talks
Working with Wikipedia Effectively