Strategic Management 17e
Strategic Management 17e, a competitive advantage approach, concept and case.
- 260,000đ
- Mã sản phẩm: ST9464
- Tình trạng: 2
PART 1 Overview of Strategic Management 30
Chapter 1 The Nature of Strategic Management 31
THE COHESION CASE: COCA-COLA COMPANY, 2018 56
PART 2 Strategy Formulation 70
Chapter 2 Business Vision and Mission 71
Chapter 3 The External Assessment 93
Chapter 4 The Internal Assessment 123
Chapter 5 Strategies in Action 155
Chapter 6 Strategy Analysis and Choice 191
PART 3 Strategy Implementation 228
Chapter 7 Implementing Strategies: Management and Marketing Issues 229
Chapter 8 Implementing Strategies: Finance and Accounting Issues 269
PART 4 Strategy Evaluation and Governance 298
Chapter 9 Strategy Evaluation and Governance 299
PART 5 Key Strategic-Management Topics 326
Chapter 10 Business Ethics, Environmental Sustainability, and Corporate Social Responsibility 327
Chapter 11 Global and International Issues 351
PART 6 Strategic-Management Case Analysis 376
How to Prepare and Present a Case Analysis 377