The 30 Day MBA in Marketing 3rd edition
The 30 Day MBA in Marketing 3rd edition. Your fast tract guide to business success, Colin Barrow.
- 100,000đ
- Mã sản phẩm: TH4849
- Tình trạng: 2
01 Introduction to marketing 11
Understanding markets 12
Marketing in the internet era 13
Online video courses and lectures 21
Online video case studies 22
02 Buyer behaviour 23
Understanding customers 25
Features, benefits and proofs 29
Market research 30
Market segmentation 37
What market segmentation can help a business achieve 46
Online video courses and lectures 49
Online video case studies 49
03 Marketing strategy 51
Devising marketing strategy – the overview 54
Getting the measure of markets 61
Brands 68
Marketing mix 71
Strategic purpose 76
Online video courses and lectures 80
Online video case studies 80
04 Products and services 82
Generic product categories 85
Product/service life cycle 86
Quality 91
Online video courses and lectures 95
Online video case studies 96
05 Advertising and promotion 97
The rules of advertising 98
Websites and effective internet presence 106
Tracking website traffic 108
Selling 114
Online video courses and lectures 117
Online video case studies 117
06 Place and distribution 118
Channel structures 119
Channels of distribution 122
Logistics 126
Outsourcing 131
Online video courses and lectures 135
Online case studies 136
07 Pricing 137
Economic theory and pricing strategy 138
Pricing strategies – the marketing options 143
Pricing objectives 146
Review your products and services 146
Online video courses and lectures 149
Online video case studies 150
08 People: managing the marketing organization 151
Marketing strategy vs structure, people and systems 152
Structures – the options 152
People 164
Systems 165
Culture 169
Organizational behaviour 173
Online video courses and lectures 178
Online video case studies 179
09 Maths for marketing 180
Quantitative research and analysis 181
Forecasting 185
Surveys and sample size 188
Marketing operations 189
Online video courses and lectures 193
Online case studies 193