The Everything Token

PART I • THE NEXT DIGITAL REVOLUTION

1 Introduction

2 Digital Ownership and Why It Matters

3 The NFT Staircase

4 The Business of Web3

PART II • ASCENDING THE STAIRCASE

5 Establishing Ownership

6 Enhancing Ownership with Utility

7 Building and Reinforcing Identity

8 Connecting the Community

9 Driving Brand Evolution

10 The Staircase in Action

PART III • PUTTING IT ALL TOGETHER

11 Finding the Proper Price and Scale

12 Designing Your NFT Strategy

13 Ongoing Challenges

14 How NFTs and Web3 Can Shape Us