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The Expert Guide to Retail Pricing
The Expert Guide to Retail Pricing An Analytics-Based Approach to Maximise Margins (Kiran Gange, John O’Connor)
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- Mã sản phẩm: TH8180
- Tình trạng: 1
Foreword vi Preface ix Acknowledgements xi Introduction 1 1 Impact of Pricing 6 2 Base Pricing 33 3 Promotions 73 4 Markdown 95 5 Competitive Pricing 112 6 Business Intelligence 129 7 E-Commerce Pricing 145 8 Future of Pricing 170 Conclusion 184 Index 187
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