Small Business Marketing for Dummies

Getting Started in Marketing

A Helicopter View of the Marketing Process

All About Customers

Seeing Your Product through Your Customers’ Eyes

Sizing Up Competitors and Staking Out Market Share

Goals, Objectives, Strategies, and Budgets

 

Sharpening Your Marketing Focus

Projecting the Right Image

Establishing Your Position and Brand

Getting Strategic before Getting Creative

Hiring Help for Your Marketing Program

 

Creating and Placing Ads

Mastering Advertising Basics and Media Planning

Creating Print Ads

Broadcasting Ads on Radio and TV

 

Getting the Word Out without Advertising

Mailing Direct to Your Market

Brochures, Promotions, Trade Shows, and More

Public Relations and Publicity

Tapping the Internet’s Marketing Power

 

Winning and Keeping Customers

Making the Sale

Enhancing Customer Service

Fortifying Customer Relationships

Ten Questions to Ask Before You Choose a Name

Ten Ideas to Embrace and Ten to Avoid

Ten Steps to a Great Marketing Plan